We released a similar report in 2019 to show the breakdown of sales by nicotine strength for the industry to utilize, and releasing an updated version so others can take some pattern data from it. All data is from January 1st, 2020 to February 5th, 2021.
| Freebase Nicotine | 60.23% |
| Salt Nicotine | 39.77% |
Nicotine Strength Sales Breakdown
| 0mg (No Nicotine) | 7.9% |
| 0.1mg - 6mg | 40.2% |
| 6.01mg - 12mg | 29.68% |
| 12.01mg - 20mg | 6.65% |
| 20.01mg - 25mg | 3.65% |
| 25.01mg - 30mg | 3.22% |
| 30.01mg - 35mg | 2.32% |
| 35.01mg - 40mg | 1.79% |
| 40mg - 50mg | 4.59% |